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The Local Products from Malopolska Food System at a glance

WHERE ARE WE NOW
(2016 farming season)
WHERE WE WANT TO BE
(2017 farming season)
Growing, planting, harvesting

Farmers, agricultural smallholders and local food processors committed to making the food economy of Malopolska more local and more sustainable through the Local Products from Malopolska Food System, which allows them to focus on farming and small-scale food processing

175  food producers engaged 350 food producers  engaged
Kitchen incubators (food processing)

Kitchens reduce start-up and overhead costs of food processing by providing local farmers access to fully-equipped production space and related advisory services. The kitchens help local famers and food producers develop and produce products and bring them to market in line with hygiene and food safety regulations. The objective is to increase and sustain supply of quality, chemical-free, tasty products for Local Product from Malopolska distribution channels.

1  centralised Kitchen Incubator operating in  Stryszow (50 km frm Krakow) serves 60 local farmers/producers – associated with the Kokoszyk Buyers’ Club

1 dispersed Kitchen Incubator comprising 5 farm-based kitchens operating in Liszki (15 km from Krakow) – associated with the Liszki Basket Buyers’ Club

Kitchen incubators operating in association with all 8 Buyers’ Clubs in our LPM system
Quality assurance trademark

A quality and authenticity-of-origin (traceability) assurance scheme has been co-created with farmers and other stakeholders for Local Products from Malopolska. The scheme is the basis for a trademark, which distinguishes environmentally-friendly products directly from producers in the market-place. The scheme involves third-party certification that builds on and takes into account existing certification schemes, such as organic.

295 certified products from 70  producers, including 32 farms 600+ certified products from 200 certified producers
Distribution, sales

Distribution channels are designed to help producers sell their food products as directly as possible to consumers – both individual & group (e.g. restaurants, schools) and to enable consumers to access quality, chemical-free, tasty food of known origin. An IT-platform is refined, expanded and developed further to enable greater scale.

3 Saturday farmers’ markets

On-farm sales (in 32 farms)

1 Marchewka Bistro – A Culinary Center for Local Food operating in the Nowa Huta Cultural Centre in Krakow,

8 Buyers’ Clubs organizing weekly sales

1 IT platform supporting individual Buyers’ Clubs

1 Catering service

6 Saturday farmer’s markets

On farm sales in 50 farms

3 Marchewka Bistro franchises operating in different locations

16 Buyers’ Clubs

1 Expanded IT-platform to include logistics management

1 Expanded catering service

5 schools catered

Healthier eating

Promoting a culture of healthier eating based on locally-sourced food in restaurants, in schools, hospitals and other public places, as well as at home with an emphasis on home-cooking

Marchewka Bistro – Centre for Local Culinary Culture promoting healthier eating

18 Healthier eating schools initiatives

3 Culinary Centres operating in Krakow and in participating regions

30   Schools demonstrating how meals can be locally-sourced

Reducing environmental impact

Reduced distance food travels from field to plate translates into lower environmental impact. Packaging can be more eco-friendly as it does not need to withstand long-distance shipping with an emphasis on recycling and re-use. Farms and food processing a focus for improving environmental performance

Buyers Clubs reduce waste & food miles  Systematic measurement and monitoring of food miles

Sustainable transport, renewable energy and eco-packaging projects costs and environmental impact of production, processing and logistics

Sustaining natural, cultural and landscape heritage

Local food producers promote the heritage of the regions of origin participating in Local Products from Malopolska attracting visitors and encouraging locals to buy food locally, boosting the local economy and treating local heritage as a resource worth protecting.

5 regions of origin using local food to attract visitors and protect local heritage 10 regions of origin using local food to attract visitors and protect local heritage